Investment
Every number,
in one place
What you pay to open, what you pay while trading, what the model returns, and what we cannot promise. The figures below are the same ones behind the configurator, so nothing here is rounded to look better than it is.
Centre tiers
Three sizes
The tiers differ by teaching rooms, because teaching rooms decide your ceiling. Each room takes ten Robocoders a class and runs eighteen classes a week, so each room supports around 180 active Robocoders.
What you pay to open
The one-time fees
| Item | Amount |
|---|---|
| Franchise licence fee Five-year licence. Brand, IP, curriculum and system rights. | £30,000 |
| Training fee The four-week Mentor Certification for you and your core team, including HQ trainers on site for two of those weeks. | £15,000 |
| Marketing launch fee Videographer, managed launch campaign, and your first 200 qualified leads. | £15,000 |
| Tech kits and opening stock Robotics kits and consumables, supplied by Robocode. | £5,000 |
| Fees subtotal | £65,000 |
| Fit-out and equipment Varies by tier. Includes a 10% contingency. | £90,750 to £185,900 |
| Total to open | £155,750 to £250,900 |
Walls, electrical installation and floor coverings are completed by the franchisee before fit-out begins and are not included above. Decorative paint and feature lighting are included.
What you pay while trading
Ongoing fees
| Royalty On gross revenue, across every stream. | 10% |
| Marketing fund On gross revenue. Spent on the network, not held by us. | 2% |
| LMS and platform Per location. Covers the learning platform, CRM, booking, attendance and reporting. | £400 / month |
| Robotics kits Bought from Robocode. Resold or hired to families. | £70 to £90 / unit |
There is nothing else. No hidden technology levy, no compulsory annual conference fee, no mark-up on the fit-out. The licence runs for five years and renews at £15,000, which is half the original licence fee.
Returns
What the model shows
Modelled at 60% of room capacity, which is the figure we plan against rather than the best case. The right-hand column is what the rooms would produce if they were full.
| Tier | At 60% capacity | At full capacity |
|---|
70 to 75%
Gross margin
25 to 35%
Net margin after staff, rent and utilities
·
Months to trading in profit
What you commit to
| Minimum active Robocoders by month 12 | 200 |
| Course pricing, set by you within a band | £110 to £150 per seat per month |
| Licence term | 5 years |
| Notice to exit voluntarily | 6 months |
| Territory | Exclusive while the agreement and performance standards are met |
Opening more than one centre is common. A multi-centre licence is £80,000 and covers your first three locations, with further locations at £20,000 each.